- Conduct with the highest ethical standards—intellectual, financial, and moral—demonstrating courtesy and consideration for others.
- Conduct that fosters teamwork, based on mutual trust, in all working relationships.
- Conduct that prioritizes the customer first, the company second, and the self last.
- Conduct that reflects care for the customer by anticipating needs, paying attention to detail, ensuring excellence, aesthetics, style, and respecting privacy, with warmth and concern.
- Conduct that encourages two-way communication, welcomes constructive debate and dissent, and acts fearlessly with conviction.
- Conduct that recognizes people as our key asset, treating every employee with respect, and leading by example in performance and individual development.
- Conduct that ensures the safety, security, health, and well-being of guests, employees, and company assets at all times.
- Conduct that avoids short-term fixes, focusing on the long-term establishment of healthy precedents.